# AI

Instasent's AI lives inside the dashboard in two layers: writing help that drafts and refines your messages, and an assistant that reads and analyzes your project in plain language. This page maps both and points to where each is documented.

**Language:** en
**Audience:** platform
**Translation key:** platform.ai.overview
**Search keywords:** ai, artificial intelligence, assistant, iris, copilot, ai writing, ai copy, copy, copywriting, translator, translation, suggestions, campaign suggestions, brand voice, tone, write with ai, project memory
**Related pages:** /platform/es/ai, /platform/en/ai/ai-writing-suggestions, /platform/en/ai/ai-assistant, /platform/en/project-settings/brand-profile, /platform/en/project-settings/project-memory, /platform/en/developers-and-apps/connect-your-ai
**Docs index (every page):** https://docs.instasent.com/llms.txt
**This zone's index:** https://docs.instasent.com/platform/en/llms.txt
**This page:** https://docs.instasent.com/platform/en/ai/ (HTML) · https://docs.instasent.com/platform/en/ai.md (Markdown)
**Other language (es):** https://docs.instasent.com/platform/es/ai.md

Instasent has AI built into the dashboard, and it comes in two layers. One helps
you **write**: it drafts messages, rewrites and shortens them, translates them
and suggests campaigns, all in your brand's voice. The other is an **assistant**
you talk to — it's called **Iris**: it answers with your project's real data,
teaches you how to use the platform, and **prepares** changes for you to confirm.
Both run inside Instasent; you don't connect anything to use them.

> **Ask Iris**
>
> Iris answers with your project's real data and prepares the work for you, but it never
> sends or changes anything on its own: what it prepares stays as a draft or a proposal
> that you confirm. Open it with **Ask Iris**, at the bottom right of any page of the
> dashboard, and ask something like:
>
> - "How many contacts can I reach by SMS right now?"
> - "How is my latest campaign doing? Compare it with the previous one"
> - "Create a draft SMS campaign for Black Friday with 20% off"

## The two layers

| Layer                     | What it does                                                                                                                                                                                                                                  | Where you meet it                                                     |
| ------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | --------------------------------------------------------------------- |
| **Writing & suggestions** | Drafts, rewrites, shortens, translates and adds emojis to your messages, and suggests campaigns — guided by your brand profile.                                                                                                               | The message editor and the AI button on text fields across the panel. |
| **Assistant** (Iris)      | A conversational assistant — called Iris — that answers with real data, teaches you how to use the platform, and prepares changes (builds audience filters and takes you to them): it proposes, it never executes — the final click is yours. | A chat you open from the panel.                                       |

Read each on its own page:

- [Writing & suggestions](/platform/en/ai/ai-writing-suggestions) - Draft, rewrite, shorten, translate and add emojis — plus campaign suggestions, all in your brand's voice.
- [Assistant](/platform/en/ai/ai-assistant) - Iris: it answers with real data, teaches you the platform and prepares changes — builds filters and takes you to them; the final click is yours.

## Your brand's voice

The writing layer doesn't write in a generic tone: it follows your **brand
profile** — the voice, tone and facts Instasent builds from your website. The
better the brand profile, the closer the AI's wording is to your own. The brand
profile is configured in its own page; the AI simply reads it. See
[Brand profile](/platform/en/project-settings/brand-profile).

## What your team has agreed

Iris doesn't start every conversation from zero. It reads the project's **project
memory**: the agreements, tasks, key dates and notes your team keeps about how the
project is run, such as "we never send on Sundays" or "Laura approves the copy". It
takes them into account when it answers and prepares work, and when something worth
keeping comes up, it proposes adding it for you to confirm. Your own AI assistant can
read the same project memory once you allow it. Project memory is managed in
**Settings**; see [Project memory](/platform/en/project-settings/project-memory).

## This is the AI inside Instasent — not your own agent

The AI on these pages lives **inside the Instasent panel**. Connecting **your
own** external agent — Claude, ChatGPT or Gemini — so it can operate Instasent
from the outside is a different thing, and it's covered in
[Connected apps](/platform/en/developers-and-apps). In short: the assistant on this
page is part of Instasent; connecting your own agent is Connected apps.

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This is one page of the Instasent documentation. For the complete machine-readable index of every guide and API reference, fetch https://docs.instasent.com/llms.txt — start there for full context.