# Audience & Segments

Understand your audience, build and save segments, and manage individual contacts.

**Language:** en
**Audience:** platform
**Translation key:** platform.audience
**Search keywords:** audience, segment, filter, contact, user profile, subscribe, unsubscribe, predefined segment
**Related pages:** /platform/es/audience, /platform/en/overview
**Help Center:** https://help.instasent.com/en/collections/3687166-audience-segments

Your audience is every contact in a project plus what you know about them. These guides explain the audience and profile views, how filters build a segment, predefined segments, and how to save, edit and subscribe or unsubscribe contacts.

## Guides

- [Understanding the information shown in the Audience section](https://help.instasent.com/en/articles/6680136-understanding-the-information-shown-in-the-audience-section)
- [How audience filters work to get a segment](https://help.instasent.com/en/articles/6680012-how-audience-filters-work-to-get-a-segment)
- [Understanding the information shown in a user profile](https://help.instasent.com/en/articles/6680118-understanding-the-information-shown-in-a-user-profile)
- [How to edit the information of a user attribute](https://help.instasent.com/en/articles/6680076-how-to-edit-the-information-of-a-user-attribute)
- [Subscribe and unsubscribe users manually](https://help.instasent.com/en/articles/6680098-subscribe-and-unsubscribe-users-manually)
- [How can I send a quick SMS](https://help.instasent.com/en/articles/9572069-how-can-i-send-a-quick-sms)
- [Predefined segments](https://help.instasent.com/en/articles/8011023-predefined-segments)
- [How to save a segment](https://help.instasent.com/en/articles/6680061-how-to-save-a-segment)
- [How to edit or delete a segment](https://help.instasent.com/en/articles/6680064-how-to-edit-or-delete-a-segment)
- [How to create a segment with the failed SMS messages from a campaign](https://help.instasent.com/en/articles/13687910-how-to-create-a-segment-with-the-failed-sms-messages-from-a-campaign)