# Project Settings

Set up the brand profile, custom sender, unsubscribe links, test numbers and attribution.

**Language:** en
**Audience:** platform
**Translation key:** platform.project-settings
**Search keywords:** project settings, brand profile, custom sender, unsubscribe links, test numbers, attribution, utm parameters
**Related pages:** /platform/es/project-settings, /platform/en/overview
**Help Center:** https://help.instasent.com/en/collections/8758594-project-settings

Project-level settings: your brand profile, custom sender, unsubscribe links, test numbers, the sales attribution window and how UTM parameters work in shortened links.

## Guides

- [¿What is the brand profile?](https://help.instasent.com/en/articles/12528794-what-is-the-brand-profile)
- [How to configure my custom Sender](https://help.instasent.com/en/articles/8898310-how-to-configure-my-custom-sender)
- [Unsubscribe Links](https://help.instasent.com/en/articles/9071890-unsubscribe-links)
- [Test numbers](https://help.instasent.com/en/articles/9070591-test-numbers)
- [How Sales Attribution Window works](https://help.instasent.com/en/articles/8495731-how-sales-attribution-window-works)
- [How UTM Parameters Work in Shortened Links](https://help.instasent.com/en/articles/10435624-how-utm-parameters-work-in-shortened-links)