Channels · Countries
India
What you need to send to India on each channel: what is asked for, who files it, how long it takes and what happens if your sender isn't approved.
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What this country needs
SMS
- Your sender — An alphanumeric sender is not accepted on its own here: it has to be registered first.
- Operators here restrict links inside an SMS. If your campaign carries one, check with us before a large send.
- We tell you exactly what is needed while reviewing your registration.
- Without an approved registration — Messages still go out and are still billed, but delivery is best-effort: the recipient may see a sender other than yours, and the message can be filtered. You keep seeing your own sender in reports and exports — what changes is what reaches the handset.
RCS
- What they ask for — Proof of consent · Keyword opt-out · Brand verification by a third party
- Who acts — You sign the paperwork and return it to us.
- Have this ready — Consent evidence tied to the phone number, with the acceptance text visible; A public URL or screenshot of the exact step where the number is requested; A named contact who watches their inbox during the review
- Without an approved registration — Nothing is sent to this country until the registration is approved.
India requires proof of consent tied to the phone number, with the opt-in wording visible — even when the agent is used for OTP. If the number is collected at a later step, supply a URL or screenshot of that exact step.
The agent may have to accept STOP and send an opt-out confirmation. Your named contact may also receive an approval email they have to complete.
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